Logo of the Budapest 2017 FINA Championships
The majority of the logos for the major international events (European Championships), hosted by the Hungarian Swimming Association, were built around the elements of the Matyo motive.
The Matyos began to form a special and stand-alone cultural entity in the 19th century – they stood out by their colourful wears and embroidering culture. Originally they used only red, blue, yellow, green and black yarns but later purple and other applied colours also appeared. Among the most well-known motives there are:
- the Matyo rose,
- the heart rose
- the shoe,
- the bird and
- the cat tail (snail line).
As well as the tulip letters and sprouts – all included to the Matyo embroidery. The first appearance of the flowers were followed by some strongly natural imagery, then came an ever richer delineation with more and more motives, with the peony in focus: this, also known as the Matyo rose has become the most well-known element of the culture (connected to the city of Mezokovesd and the surrounding areas).
Its specialty lies in the specially designed composition with a big rose in the centre and smaller elements at the top and the bottom. This new style of symbols is coming from the rich ornamentation of the furriers’ embroidery culture. The Matyo embroidery is by far the richest in motives and colours of all cultures originated in Hungary.
The “matyo” symbol ensemble has been included in the UNESCO Intangible Cultural Heritage list since December, 2012.
The Logo is a registered trademark. Reprints have to be approved by the Organising Committee. The 17th FINA World Masters Championships Organising Committee exclusively covers all rights of textile production and reproduction. Please contact the Organising Committee for further information.